Since 2012, I have been supporting companies, educational and research institutions as well as future-oriented initiatives through projects, coaching sessions and workshops.
My expertise ranges from strategic management and corporate communications to the leadership of research projects.
An overview of my professional journey:
milestones, key areas of expertise, selected projects
and competencies that shape my work:
Since 2020, I have been supporting companies and start-ups for whom sustainability is already part of their DNA, as well as those who are just beginning their journey. My consulting approach is as individual as the needs, goals and visions of my clients. Key areas include sustainability strategy, business development and content marketing.
Practice-oriented knowledge transfer in the field of sustainable business. My teaching portfolio includes the following modules: circular economy, transparent communication, ethics-oriented marketing, resource management, sustainable and circular design, as well as sustainable entrepreneurship and management.
This interdisciplinary conference addresses one of the most important topics of our time: awareness. In addition to organizing the event, I also moderated the conference. The "Awareness Konferenz" of the University for Sustainable Development offers diverse impulses through expert lectures, interactive workshops and open panel discussions.
I support individuals on their personal path toward professional freedom. My work focuses on helping them gain clarity about their visions and goals, pursue them consistently and strengthen their personal branding. I use creative business methods as well as content from my one-year, systematic training as a transformation consultant.
As Head of Innovation Management for the WIR! alliance “region 4.0” (funded by the German Federal Ministry of Education and Research), I strategically and organizationally supervised nine diverse research and development projects. These ranged from public services and business succession to sustainable agriculture, swarm robotics and circular economy value creation potential.
I create authentic content with great passion for clients in the travel, hospitality and lifestyle sectors. My work includes reels, photo series and numerous articles published online on platforms such as Good Travel and Reisevergnügen, as well as in print for FOGS Magazine and Pleasure, the magazine of the W Hotel in Rome.
DEVELOPMENT OF AN EVENT FORMAT
TABLE STORIES connects culture and culinary, bringing the stories and the people behind them to life while celebrating the beautiful things in life. Guests gather around a long table, enjoy a seasonal dinner menu and experience cultural contributions such as the presentation of a debut novel or similar formats.
The magazine stands for forward-thinking business. Together with Uwe Demele, I had the pleasure of serving as Editor-in-Chief for the first issue in 2024. Our chosen theme: Awareness – from sustainable consciousness-building to economic success.
In our lead article, Prof. Dr. Demele and I examined the phenomenon of the ethical behavior gap in order to derive implications for the design of sustainable value chains.
One-year, systematic training program as a transformation consultant:
“Changing the world – through systematically grounded, evolutionary organizational development.”
The program combined practical and academic input in the fields of organization, philosophy, futures research and personal development. Special modules included IKIGAI, complemented by an offsite event.
Master of Arts (2018–2020)
Sustainability in Fashion & Creative Industries
Hochschule Fresenius, Berlin
Bachelor of Arts (2012–2015)
Business Administration – Marketing Management / Media & Communication
Baden-Württemberg Cooperative State University Heidenheim
Universidad Europea de Madrid
Müller Medien GmbH & Co. KG, Nuremberg
UPNOVATION AWARD – FIRST PLACE WINNER
As part of a project entitled “Upnovation – Innovation Forum Upcycling”, funded by the Federal Ministry of Education and Research and carried out by the Academy of Fashion & Design, Department of Design at Fresenius University of Applied Sciences, the Association of the German Furniture Industry (VDM) offered an upcycling prize for innovative furniture ideas in 2019. The aim was to create a new interdisciplinary network of SMEs, research institutions and associations in order to develop creative and innovative upcycling business models for durable furniture.
CLIENT
TESTIMONIALS
Cécile played a key role in helping us launch the Green Recruiting initiative and ensured that the right content was communicated via social media and newsletters. She was also actively involved in strategic considerations. She always worked independently, and I particularly value her positive and pragmatic approach as well as her reliability and flexibility.
With her cheerful and straightforward manner, Cécile enriched the Good Travel team from the very beginning. Her commitment led to her taking on an increasingly broad range of responsibilities within our organization. She contributes her own ideas and concepts, providing valuable impulses for our work, and always approaches her tasks with care and a high level of independence. We greatly appreciate her reliability in all areas.
Cécile has an extremely dedicated personality for impact and sustainability. She has been an integral part of our company from the start and helped tremendously to bring us on the road to success. Her special critical view on things, considering sustainability and possible consequences, helped us throughout the whole time. We have benefited from her as an all-rounder and especially from her knowledge in the field of sustainability, marketing and content writing!
Student evaluations consistently reflected a very positive assessment of Ms. Cécile Meier’s professional expertise and methodological-didactic performance each semester. Students particularly highlighted her strong practical orientation, subject-matter competence and goal-oriented approach.
Most of our time during the bride & groom photos was spent talking and laughing, and we often forgot that there was a camera. She was so unobtrusive throughout the whole night and had such a sweet personality. I loved that she had scoped out the whole property, finding the best spots and lighting for our photos.
Credits
Header: ©Stefan Escher, Agentur Beste Gesellschaft
Projektmanagement: ©Jacqueline Schulz Photographie
Moderation & Orga: ©Florian Reischauer
Coaching & Mentoring: ©Jacqueline Schulz Photographie
Table Stories Tafel: ©Jovana Jocic
Akademische Bildung: ©Rainer Paananen